![]() However, COVID-19 created a significant hurdle for this approach. Working together in-person and having visual examples has helped both parties better understand what looks best for every unique aisle, as opposed to simply telling them what to do. Purina has been putting an emphasis on going beyond verbal communication with its retail partners to help them create great in-store displays, according to Gene Feldman, Training Manager at Purina. Purina is taking advantage of these possibilities, using the technology to connect with its retail partners to design planograms remotely, which can save time and boost sustainability with accurate shelf simulations. While the opportunities VR and the metaverse offer for the customer experience is a well-explored path, the technology also has the potential to greatly increase retailers’ efficiency on the backend.
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